Have you ever heard content is king?
the more content your audience consumers from your social media or website, the more likely they’re to take the desired action.
You keeping hearing people buzzwords like “Content is King!”, content strategy, content marketing, and you wonder if all the hype means something.
The marketing environment is changing and those changes are being driven by consumers. Their time is valuable and if they are spending time being pitched to- you- the marketer must provide them something in return. That’s something in return can be as simple as a minute of entertainment or a great idea that benefits them. Whatever it is, it needs to hold their attention. When people are looking for a service such as yours, they’re looking for information. Are you and your company knowledgeable and trustworthy enough for them to invest their hard earned money in your services? Consistent content can help to assure them that this is true.
You attend a party, one in which you only know the host. Typically a nerve racking experience, you find yourself in a discussion on a topic you know well. You’re so involved in responding to question, you don’t realise that most of the room has stopped their conversation in order to hear the passion and knowledge in your reply.
improve Brand reputation
By creating new content consistency, you’re building a library of amazing images and resource that define your brand. All these pieces of content together is what creates your brand. Every time someone clicks on your article or image, you’re instilling name recognition. By delivering content that’s aligned to your brand, your work will become recognizably yours. Eventually, when someone is in need of your type of product or service, you’ll be at the top of their mind.
Use powerful and creative images that represent your brand’s aesthetic. This is especially important for social media, where it’s easy for us to keep on scrolling if an image doesn’t grad our attention right away.
improve Search Engine Optimization
If you’re using utilizing SEO, then you’re increasing your chances for a potential customer to find you. Use keywords within every image and article that’s relevant to your brand. When someone searches for those keyword in search engine, your website will show up in the result.
SEO can take a while to truly kick in, which is why it’s important to start now if you haven’t already. Go back to your old blog posts and revamp them by adding keywords throughout your articles and images.
Creating great content is a cost-effective to bring in new lead.
For those wondering why is content marketing important, take a look at all of the ways that content can help your business bring in new leads. Lead generation is important for small business that rely on consistent traffic to grow their brand and boost sales. Content marketing is not only great for lead generation, but it’s also affordable. though content marketing cost about 62% less than traditional marketing tactics, it generates about 3 times as many leads, according to DemandMetric.
The affordability of content marketing makes it a necessary tactic for small businesses that want to maximize their budget. It’s important to note that content marketing is time-intensive, and it can also take a while to see the results of your efforts. This is especially true when it comes to SEO. However, when it comes to creating quality content, a little can go a long way.
In fact, according to Social Media Examiner: more than 81% of marketers found that they experienced increased traffic by investing as little as 6 hours per week in their social media content.
every time you share a new piece of content, you’re increasing your chances of getting your work in front of new eyes. When you spark someone’s interest with your content, you’re creating that initial relationship, or generating a lead.
Ensure that you’re utilising social networks to share your content. For me, I find Instagram and Facebook to be my best source for generating leads. See what channels work best for your business and direct your focus on them.
Content enables your brand to showcase your subject matter expertise
What makes you the best in your field? why should someone choose you over a competitor? Show off your wisdom! Besides helping potential customers solve a problem, regularly creating content is a great way to establish how knowledgeable you are in your field. if you’re an SEO expert, talk about ways you can improve on SEO. If you’re an interior designer, teach some basic do’s and don’ts of creating a space.
Discuss your topics in depth and prove to your potential client that you know your stuff. Where content creation used to be a way to stand apart, it’s now an essential marketing technique to any online business in the modern world. Create content that inspires, educates, or essential your audience. Use high quality photos to stand out and use relevant keywords within your articles. Eventually, you’ll build trust with your viewers. Above all, having a consistent content creation schedule is essential in ensuring that you have a steady flow of leads.
Content marketing allows your brand to demonstrate its expertise in the field.While providing valuable knowledge that can help readers make a more educated purchasing decision.
Every time that you publish:
- a new blog post
- white paper, or
- other pieces of content
you’re showing leads and customers how much you know about the industry and the challenges that they face.
What make great content?
Content no longer just lives on your business website. Your social channel are a powerful outlet for business growth and the content you create for those channels reaches your audience in a more direct way. If you get it right, the power of social channel can help create brand evangelists out of your customer- happy customers aren’t afraid to shout it on their social channels the same way the disgruntled ones do.